Vibrant Color works in partnership with brands to offer customized display solutions. These solutions can involve a broad range of POS (Point of Sale) items that include floor-standing (also sometimes referred to as free-standing) display units (FSDUs). These stock-holding off-shelf retail displays are designed to effectively showcase a brand or product with maximum appeal. The first impression a brand makes in store is critical in determining whether the product will end up in a shopper’s basket or trolley; so the aim is to design an eye-catching FSDU that reflects the brand personality, communicates brand values or offers, and above all draws shoppers in for a closer look.